Reaching the Hard to Reach: Why You Need a Flexible Employee Wellness Platform

“Workin’ 9 – 5, what a way to make a livin’…” While Dolly Parton’s iconic lyrics illustrate the traditional workday, today’s reality tells a different story. According to 2024 NIH data, nearly 25% of U.S. employees work non-traditional hours, including nights, early mornings, and weekends. These shift workers, essential to industries such as healthcare, manufacturing, transportation, and hospitality, can often be overlooked by conventional employee wellness programs. 

Discover the health risks associated with shift work and how a flexible employee wellness platform can be a powerful equalizer, providing personalized 24/7 support to every worker, no matter where or when they clock in.   

The Shift Effect: Night vs. Day Wellness  

Employees working night and day shifts have significantly different wellness needs. From sleep patterns and nutrition to physical and mental health, here’s how their challenges compare: 

Sleep & Circadian Rhythm

Nutrition & Eating Patterns

  • Day shift: Typically have better access to regular mealtimes and healthier food choices.
  • Night shift: More likely to eat erratically, snack at night, and consume higher-calorie foods, increasing the risk of obesity and metabolic disorders.

Mental Health & Mood

Exercise & Activity

  • Day shift: Have more opportunities for structured exercise and outdoor activity.
  • Night shift: May be challenging to find time for exercise due to fatigue and irregular schedules.

Long-Term Health Risks

    • Day shift: Tend to have lower rates of chronic conditions.

Exercise: A Shift Worker’s Best Defense  

While night shift employees may not control their hours, they can take charge of their health, and exercise is one of the most effective ways to do that. The goal is to make movement manageable: short, convenient workouts that fit into irregular routines. Even brief bursts of activity can improve sleep, reduce stress, and lower the risk of chronic disease.

The CDC recommends 150 minutes of moderate-intensity aerobic activity and two days of muscle-strengthening exercises each week, an achievable goal for night shift workers with the right fitness tools and support. What matters most is making sure exercise is accessible, convenient, and tailored to their unique needs.  

The Solution: A Flexible Employee Wellness Platform

An AI-powered wellness platform can remove many of the barriers that prevent shift workers from accessing wellness support. Here’s how: 

  • 24/7 On-Demand Access – Workouts, meditations, and nutrition tips available anytime on any mobile device.
  • Tailored Recommendations – AI-driven personalization delivers content based on individual fitness levels and goals.
  • No Equipment Required – Many programs use bodyweight or minimal gear, making them easy to do anywhere.
  • Short-Format Sessions – 10- to 20-minute workouts are ideal for tight or unpredictable schedules.
  • Mental Health Tools – Mindfulness, meditation, and sleep tools help reduce stress and improve rest on any schedule.

Aaptiv:  Reaching the Hard-to-Reach with Real Wellness Solutions 

Whether employees are working in a hospital, driving a truck, or on the overnight shift, Aaptiv meets them where they are with personalized, practical support that fits their real-world routines. No matter the time or place, a powerful employee wellness platform in their pocket makes even the hardest-to-reach workers feel supported and well.

Learn more about Aaptiv employee wellness and fitness benefits.

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