The Aaptiv Story
Behind the world’s original audio fitness brand
In 2015, Ethan Agarwal was trying to stay fit during his business travels. It wasn’t easy—he found it difficult to stay motivated during runs. He wanted an audio-based guide that would be with him every step of the way. Not finding a product that suited his needs, Ethan started Aaptiv. Today, Aaptiv is the top audio-based fitness app on the Apple App Store, and the fastest-growing mobile fitness product on the market.
At Aaptiv, we believe that everyone deserves personalized fitness instruction, not just the few who can afford their own personal trainer. We’re not about six-packs, thigh gaps, or so-called “beach bodies”—everybody is welcome on our beach. We help people feel the joy of moving their bodies, the satisfaction of completing a workout, the thrill of beating a personal best, and the health benefits of fitness. We embrace all paths: a morning run, a midday yoga session, an after-work gym class, or a bedtime meditation.
Our vision is simple: we want to improve the lives of millions through fitness. Our journey begins with a magical combination of scientifically effective programming, empathetic trainers, and uplifting music. As we grow, our members can count on us to deliver the most convenient, personalized, and fun way to work out—an always-there partner that guides them to their healthiest, happiest lives.